OK, so your studio has a mediocre film on its hands and needs some wind in the sail to move it off the shelves. How to put lipstick on the pig? Unrated sex- ofcourse! To get the 18-25 year old segment, its effective to have some extra sex or nudity. Do you want to see Sponge Bob and Patrick make out? Do you wan't to see penguins getting it on against an ice flow? It may be a while before studios stop with this nonsense and concentrate on a good product.
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