NYSE: GAPE

New York,NY--The initial public offering of Paris Brands, Inc. (NYSE: GAPE) was priced at $28.00 per share. The lead underwriter, Goldman Sachs, said on Tuesday, that it was priced within its estimated range.The company, which promotes, manages and markets the Paris Hilton catalog of products; parfumes, clothing, shoes, school supplies, beauty products, anal salves , other products and all images priced 15 million shares. Paris Brands had set the planned offering of 13 million shares at $24 to $26 per share, but then raised the size of the deal to 15 million shares, due to strong indications of interest. "We had a lot of (hedge) fund interest." says, Frank DiNapoli of Western Trading,inc. Martha Stuart (NYSE:MSO) had great success with her company. It was a company, like Paris Brands hopes to do, that is market not so much the namesake, or the woman, but the brand. " What if she gets all bruised up by her new boyfriend, wats-hiz-face?" asks, Tony Gallin, another trader. "And what if another blowjob video shows up? That won't make the company any money! The kids download it for free off the internet. And its easy to imagine Rocker Partners or some other shorter putting out rumors about Ms. Hilton's love life, physical health and of course, mental health. What if she gets a STD? She can't do a photo shoot if she's dripping discharge or puss all over the floor! We still have some questions about this company's ability to be played as a long term investment."

**A copy of the prospectus relating to this offering may be obtained from Goldman, Sachs & Co., c/o Prospectus Department, 85 Broad Street New York, NY 10004, phone number: 212-902-1171.